Technology is crucial to the tourism industry and its success. The market share of online travel sales in Europe has grown from 1.1% in 2000 to 22.5% in 2008, corresponding to annual business of Euro 2.5 bn and Euro 58.4 bn respectively . This shows the enormous growth and importance of internet in the tourism sector. With Web 2.0, the consumer is no longer just a buyer of online travel products, but actually participates by creating content and / or interacting with other users. Wikis, blogs, vlogs, mash ups, social networking sites, video sharing sites and many other application of the web 2.0 family (and tomorrow web 3.0) is now part of many consumers lifes and can no longer be ignored by the suppliers of the tourism industry.
Technology needs be part of the marketing strategy and the consultants of GBR Consulting can assist in that; not from the technology persepctive, but always from the business perspective.
- Market Research for the development of an online destination marketing portal for Greek tourism
- Organisation study and creation of IT platform for an e-travel agency
- Design of a Strategic Development Plan and creation of Multimedia Tourism information for European touristic summer resorts
- Development of web-based branded chain of luxury small hotels (www.yourgreece.gr)
- Market feasibility scan for a large tour operator in Greece of the use of Smart Cards at various events during the Olympic Games in Athens 2004
- Project management for the development of a new international, interactive online travel agency including the setup of a real time online booking system for hotels, car rentals, tickets etc.
- Development of a multilingual web presence for the Samaria Hotel (www.samaria-hotel.gr) in Chania, Crete including online booking facilities
- Strategic plan for the development, utilization, marketability and financing of multimedia applications for the promotion of tourism in Europe, on behalf of the EC (Esprit Project). Participation in the consortium with the acronym HYPERTOUR
- Market Research for the development of a Tourist Data Bank and G.I.S in five major tourist destinations in Greece, on behalf of the EC -Impact-Acronym "Pafsanias"
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